Thrifty is the perfect balance of value and quality in car rental. But no one knew it. Increasing awareness and consideration were the top goals when we launched Thrifty's first TV campaign in over a decade. All it took was interjecting a little humorswagg™ into a familiar story.

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Agency: FKQ + Blue Memo
Executive Creative Director: Cliff Francis
Creative Director: Adam LaRocca
Associate Creative Director: Cedric Guerin
Senior Copywriter: Nick Davis
Art Director: Mauro Hernandez