Animated slideshow of Mauro Hernandez.
Mauro Hernandez smiling in a black shirt.Based in Denver, CO

Hi, I’m Mauro.

I give ideas direction.
And help teams bring them to life.

I’m a creative director and design leader with 10+ years across brand, performance marketing, and digital experiences.

My work connects the idea in a brief with the decisions that make it real: the visual direction, the people doing the work, and the systems that help them deliver.

I move between leading teams and making things myself. That can mean shaping a campaign, working through a design, or building a tool to solve a recurring production problem.

  • Valspar Championship
  • Gaia
  • Melitta
  • Transitions
  • Thrifty
  • Medicaid
  • Laird Superfood

What I do

I work across the creative itself and the way it gets made.

Creative direction

Give brands and campaigns a clear point of view, then carry it through the details.

  • Brand and campaign direction
  • Art direction and creative review
  • Hands-on digital design

Team leadership

Give people direction, useful feedback, and shared standards for the work.

  • Creative team development
  • Cross-functional collaboration
  • Design feedback and quality standards

Digital experiences

Turn a complex brief into an interface with a clear purpose and next step.

  • UX and interface design
  • Prototyping
  • Campaign and lifecycle experiences

Creative systems

Build workflows and tools that help teams spend more time on the creative.

  • Creative operations
  • Workflow design and automation
  • AI adoption and internal tools

Creative work. At scale.

My experience spans a multi-brand creative organization and the tools and workflows that support it.

180+

Hours saved monthly through systems and automation I built.

3×

Production capacity gained through better creative workflows.

70+

Concurrent brands supported by my team at Homestead.

1,000+

Monthly deliverables supported by the operations I helped scale.

Where I’ve worked

View my resume
  • Homestead StudioDirector of Creative
  • Gainwell TechnologiesUX Designer
  • MuteSixGraphic Design Lead
  • FKQ AdvertisingDigital Designer

Have a creative challenge in mind?

If you’re building a team, shaping a brand, or looking for someone to connect creative direction with execution, I’d love to hear what you’re working on.

Tell me what you’re building Explore my work