Thrifty
Value, quality, and a little humor.
Thrifty’s campaign set out to increase awareness and consideration by making its balance of value and quality memorable. I worked as Art Director within the FKQ + Blue Memo creative team, extending the campaign across web, social, display, and email.
- My role
- Art direction
- Context
- FKQ + Blue Memo · Integrated brand campaign
Bring the campaign to the website
The website carries the campaign’s character into a digital destination, combining the brand’s visual identity with a clear presentation of its rental offer.
Tell the story across social
The carousel gives the campaign room to unfold across multiple frames, connecting the talent, character, and brand message.
Keep the idea recognizable in display
Display placements adapt the campaign to different dimensions while retaining the brand identity and central visual idea.
Extend the campaign into email
The email execution brings the same visual language into the inbox, connecting the campaign imagery to a direct next step.
Credits
Agency: FKQ + Blue Memo. Executive Creative Director: Cliff Francis. Creative Director: Adam LaRocca. Associate Creative Director: Cedric Guerin. Senior Copywriter: Nick Davis. Art Director: Mauro Hernandez.
KEEP EXPLORING
